I know its a long shot but my pain has been going on for far too long now. Numerous nights I cry myself to sleep - well you know what I mean. I hear of all the stories about the amazing Fashion House that once lived, unfortunately it was in a lifetime before mine. I know Biba was once recreated and now gone distant. But I think someone should take over who is passionate about the brand. Biba was an iconic and popular London fashion store of the 1960s and 1970s. It was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon.
Ok, so Biba started in the 1960's by Barbara Hulanicki from Poland. Biba - Mini skirts, mini cars and Kings road. started off humble, cheap garments by mail order. 1970's Biba, labour of love, a label, a lifestyle. First store- a developed chemist, Then the Big Biba happened. An emporium in Kensington High street known as 'the most beautiful store in the world'. The store surrounded with art noveau squiggles, painted in gold by fabric designer Tony Little, he created a new Biba sign, inside was specially printed with deep red wallpaper, Egyptian topped columns, pink marbled floors, stained glass and wood panelling. Clothes were draped over old hatstands, lit by fringed lampshades, there was even a heavily cushioned area for stoned hippies. Then the most amazing part with a 400,000 square foot, Romantic roof top garden that consisted of pink flamingos and penguins. They stocked a range of shoes to household products, including Biba baked beans (which I desperately want to get hold of) and Biba soap flakes. This store is known to be the most glamorous , most decadent than any other store int he world.
Why does this not exist today????????????
Biba is a rags to riches story but does not end happy, so it is true that fashion can be a very cruel beast. The men in suits took away London's dream. Tacky mannequins, cheap signs and harsh fluorescent lighting where replaced, you know that's everywhere today................then boom, it's gone.
Why have we let things like this happen, I will try to make it my future to have such glamorous surroundings, without fluorescent lighting, I don't know how people can bare to shop in it all day long, Nor even work in it.
Calling all Biba fans, Have you been to the store? Have you heard of it? Are you selling Biba merchandise? tell me, share it with me. I'll advertise you also.
Its sad that such a story like this is long in the past.
To find out more of this amazing story visit http://www.bibacollection.co.uk/
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